Where strength, determination, heritage, and culture are reflected in the bond between humans and camels.
The philosophy behind the "Rahoul" collection stems from our deep love for heritage and our rich culture. Saudi designers have drawn inspiration from the patterns of Sadu in camel harnesses—symbols that represent strength and simple beauty—to create modern designs that capture the spirit of authenticity. These pieces proudly blend tradition with contemporary style, seamlessly fitting into our daily lives with grace and pride.
What sets the "Rahoul" collection apart is the brilliant fusion of traditional craftsmanship with modern style. Saudi designers have skillfully abstracted heritage motifs and reimagined them to suit contemporary tastes, making each piece a symbol of Saudi luxury and elegance. Every item reflects the dedication and passion of those who work tirelessly to revive our heritage in the most beautiful way possible.